ALTRD STATES - Branding
Breathwork & Meditation Coach, British Columbia/Australia
ALTRD STATES, initially centred around holistic healing with marijuana, evolved to emphasize "Altering States" beyond cannabis use. Visualizing this experience became a key goal, embodied in yoga nidra and sound healing, facilitating transformative healing. Bridging ancient wisdom and modern practices, explore energy work, nervous system healing, and trauma healing for profound self-discovery and empowerment.
We developed a comprehensive branding package for ALTRD STATES, including a primary logo, secondary logo, wordmark, favicon, custom color palette, typography, and branding guidelines. Shifting focus from its previous association with marijuana, the new identity embraces a broader, more inclusive vision.
The process began with an onboarding questionnaire and mood board to explore how the brand could visually and emotionally depict the concept of “altering states.” Balancing the expansive, calming feeling her services provide was a challenge, but through close collaboration, we crafted a design that perfectly captures the transformative essence of the brand.
The final package simplifies design decisions, empowering the client to focus on their mission of healing while maintaining a consistent and professional visual identity.