ALTRD STATES - Branding
Breathwork & Meditation Coach, British Columbia/Australia
ALTRD STATES, initially centred around holistic healing with marijuana, evolved to emphasize "Altering States" beyond cannabis use. Visualizing this experience became a key goal, embodied in yoga nidra and sound healing, facilitating transformative healing. Bridging ancient wisdom and modern practices, explore energy work, nervous system healing, and trauma healing for profound self-discovery and empowerment.
We crafted a comprehensive branding package featuring a primary logo, secondary logo, wordmark, and favicon for consistency and versatility. Shifting focus from its previous association with marijuana use in holistic healing, the new branding embodies a broader, inclusive identity. Collaborating closely with the client, we created a mood board to articulate the brand's essence visually. After presenting several logo options and finalizing the chosen design, we developed a custom colour palette, typography, and branding guidelines. This streamlined approach empowers the client to focus on their mission of healing without overthinking design decisions.